Plain language
Clear findings built for owners and decision-makers—not AI specialists.
AI visibility for small business
Know what AI tells people about your business.
Why it matters
Your reputation is already being summarized by AI. Attru helps you see whether those answers are accurate, fair, and useful to the customers you are actually equipped to serve.
No gimmicks
No tracking pixels, ranking promises, inflated claims, or manufactured urgency.
Private by default
Your audit stays private. We explain what we observed and what we can stand behind.
Being accurately represented to the right people matters more than appearing everywhere.
Our philosophy
Better understanding, not more noise.
Attru exists to help small businesses be understood for what they truly do, where they work, and what genuinely makes them useful. We do not try to force a business into every answer.
“The goal is not maximum visibility. It is accurate representation when your business is a credible fit.”
We observe what AI answers actually say, rather than predicting from a website score alone.
We disclose uncertainty because AI answers change and one response is not a permanent ranking.
We protect the boundaries of your real services, geography, qualifications, and customer fit.
A high-level preview
What might a potential client learn about your firm?
We start with questions real customers ask and show where the answer is clear, incomplete, or worth checking.
This illustrative preview shows the shape of a useful finding, not Attru's proprietary audit method. It is fictional and does not evaluate any real firm or AI platform.Illustrative audit previewIndependent local law firm
SampleA prospective client asks
“Which local firm may fit my specific legal need—and why?”
A
Core services are understoodThe broad practice is described consistently.
ClearB
Specific client fit is thinImportant nuance is missing when the question becomes specific.
ReviewC
A directory tells most of the storyThe firm is listed, but not clearly understood as a distinct option.
OpportunityBuilt for owner-led firms
Useful when your name, time, and reputation are personal.
Your business depends on trust
A wrong service, stale detail, or generic description can change whether someone calls you.
Your difference is easy to flatten
Small specialists can disappear behind larger firms or directories even when they are the better fit.
Marketing is already one job too many
You need a short, useful read and a few realistic actions—not another dashboard to monitor.
Initial pilot
Independent law firms
We are starting with small law firms because their work is high-trust, locally specific, and especially vulnerable to generic or inaccurate summaries. We will only recommend public-facing changes that a firm can verify and review for its own professional obligations.
A useful exchange
A full audit, free. Your honest perspective in return.
We are learning directly from small-business leaders: how work reaches you today, whether AI results are even on your radar, and which findings would be useful enough to act on.
Let's do thisShare a few basics
A short form about your business and your role. Please do not send client or confidential matter information.
Talk for 15 minutes
We will make sure the research pilot is useful for both sides. No pitch and no jargon.
Sign a relaxed mutual NDA
Before we reveal the audit, a straightforward agreement protects what each side shares.
Review the audit together
You get a private, practical readout. We ask what landed, what did not, and how you work today.